Let’s imagine…

Create a brand that stands out. Suppose you have launched a new coffee brand. You have named it “Thinking Coffee”. The packaging is beautiful, the coffee is great and the promotion is brilliant. But after 6 months, you realize that another similar brand in your shop next door “Tasty Coffee” has taken the market by storm!

Then the question arises  “If everyone is good, then how can we stand out from everyone else?”

Let’s dive in

What do we actually mean by brand?

Not just a logo or a name. A brand is your story, your values, and the experience you provide to your customers.

Your brand is how people feel about you.

There’s a famous quote: “People don’t buy what you do, they buy why you do it.”  Simon Sinek

How to differentiate your brand?

Let’s get your “Why” straight people don’t just buy products anymore, they buy because they’re beautiful and inspiring.

Why was your brand created? What problem do you solve? What services do you provide?

Example:

Let’s say you make handmade skin care products. Just saying “natural” won’t do. You need to differentiate this in a way that’s beautifully presented and beautifully packaged, and why did you start how did it originate, what was the origin, and how did you start small, starting with your childhood skin allergies?

# Because people remember the structure and the story.

Create a Tone of Voice

Have you ever wondered what would your brand be like if it were a person?

Quiet, polite type? Or a total “Hey bro!” type that fills the room?

This is the “nature” of your brand this is your Tone of Voice.

#Why is it so important? Create a brand that stands out. Why is it so important?

Because people remember you by the way you speak.

The same thing can be said in two ways, for example:

“Our product is very effective.”

“You’ll see, once you try it, you’ll fall in love!”

See the difference?

Give me a funny example:

Look at Domino’s Pizza. But they don’t say “Our pizza is very delicious.”

They say: “If you don’t get it in 30 minutes, it’s free!”

What do you mean? They say, “We’re fast, reliable, and we value your time.”

This simple, clear, confident voice is what sets their brand apart.

Let your brand speak for itself but in its own style.

Know Your Audience

If you try to please everyone, in the end no one is happy you’ve probably heard that, right?

Successful brands know how and who to win over.

Now the question is, who is your brand for?

• Are they young, early in their careers?
• Or are they busy professionals, with little time?
• Are they more on Instagram, or do they hang out on Facebook?
• What are their daily problems? How can your product or service solve that problem?

Once you find the answers to these questions, you’ll know who to target, and how.

Here are some practical tips:

• Google Analytics,
• Facebook Audience Insights,
• Survey Tools (like Google Forms)

These are your digital detectives!

Use them, understand who is looking for you and talk to them accordingly.

Finally?

The better you understand your audience, the easier it will be to create a brand that they won’t just like they’ll love.

Separate the brand’s visual identity

Think about it, if you close your eyes and see a red and white circle logo, don’t you immediately think of CocaCola?

That’s visual magic.

Your brand’s logo, color palette, typography these are its “look”.

What people say when they see it:

“Oh yes, that’s it! I recognize it!”

Let’s talk about Nike’s Swoosh just a simple mark.

But the speed, confidence, and power it reflects cannot be expressed in a thousand words.

This is the brand's visual power.

Some tips:

• Choose a color that represents your values ​​(red = energy, green = trust, etc.).
• The typography should not only carry style, but also personality.
• Don’t be like everyone else, be yourself. Don’t copy exactly, be inspired.

By the way, if you’re unsure about your visual identity, sit down with a brand designer you’ll see the difference for yourself!

Create a deep emotional connection

Honestly, people see with logic, but make decisions with emotion.

Everyone gives this information that the product is good. But how you create an emotional bond with that product is the real game changer.

Think about it

Do you know why someone drinks a 200 rupee coffee?

It’s not just the taste of the coffee, but the experience, familiarity, and self-presentation that make a customer experience or taste the service.

You have to do the same.

Tell a story.

A real customer’s story, where your product or service has solved a problem for them, is a gold mine.

Some more hacks:

• Understand the customer’s weakness.
• Tell them about your service or product that works for them yes bro, I understand that too, this is good.

If you do this, people will start trusting you, not your product.

Maintain Consistency

It’s fair to say that a brand doesn’t become a star overnight.

Consistency means: you present the same mindset and experience every time, every time.

Think about it:

Your website speaks one language, Social media speaks another, And email or customer service speaks a completely different language!

This can create confusion in the minds of customers.

Not cool.

Consistency doesn’t just mean visuals it’s everything from the message, tone, values, and even your delivery experience.

Let me give you an example:

From Apple’s packaging to its website, advertising, and customer support, they all have the same message: “Simple, premium, powerful.”

So they’re not brands, they’re emotions.

Honestly, Consistency may sound boring it’s the magic wand that sets you apart from the crowd and sets you apart from everyone else.

Speaking from personal experience…

When I started my design agency ArtifyPix, I thought like everyone else just provide good design and it will work. But later I realized that the reason why clients come to me is not just for the work it is because of my demeanor, communication, credibility, and storytelling.

A client once said, “Your work is good but the way you explain it is what I like the most.”

This statement has become the driving force behind my brand.

🔥 FAQ: Answers to common questions:

Q: Should all brands be different?

A: Of course! Otherwise, you will get lost in the crowd of thousands of brands.

Q: How do I find the uniqueness of a brand?

A: Find it based on your mission, emotional connection, and the problem of your target audience.

Q: Do small businesses need branding too?

A: Of course. In fact, branding is even more important in small businesses, because the budget is less – so it takes difference to get recognized.

In short, remember:

Tell stories, because people love stories.

You don’t need to be liked by “everyone” – your target group is enough.

And above all, believe in yourself. Because you are your brand’s greatest strength.